Business owners do not always deem company events as necessary. That’s why they are often cut out of the yearly budget if the need to do so arises. But the employees are an integral part of the organization, and company events help to acknowledge their value in growing the business. Therefore, you must plan out these events regularly to bring your employees together and strengthen their value to the organization.
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There are several types of corporate events, and each has its own set of allures and objectives. Here are seven of the most common, considered a must for every business with an ambition to grow.
1. Company milestones
One of the best ways to show the rest of the world how the business is growing is by celebrating the company’s highs. These milestones are signposts or markers that you are “getting there,” achieving your established business goals. The execution of the event may vary, depending on the occasion. It may be limited to the employees or select members of the organization or may include key clients, vendors, and the rest of the community involved in the celebration.
Anniversaries, branch grand opening, product or service launch, or hitting a sales mark are some of the notable milestones worth celebrating. These events are valuable in creating a roadmap for the business. They are also effective image boosters and can help improve brand awareness through media coverage. Apart from being a mere celebration, company milestones can also help strengthen public presence.
2. Trade shows
Every once in a while, a company must put together an event where it will showcase its products and services and place them head-to-head against the competition. It is their time to shine. Participating in events that harness healthy competition can provide several advantages for the company. You can stand out or just be part of the crowd, depending on how you will manage the event. Trade shows allow you to get closer to your target market. You must take advantage of this opportunity to make an impression in representing the company.
3. Holiday parties
In most countries, the holiday season by the end of the year is a great time, “the most wonderful time of the year.” Everyone is looking forward to it. You can add more sparkle to the season by creating an event to celebrate employees as a way of thanking them for all the hard work they did. During these kinds of parties, you may award incentives and appreciation awards to select employees who made an outstanding performance in their field. Christmas and end-of-year parties also bring everyone together in a setting away from the office. They allow employees a day to put their hair down, indulge in good food, and have fun.
As the name implies, a team-building event is held to develop cohesiveness within the organization and among its team players. They are often set outside the structured work environment to allow the employees to look beyond their job titles and develop interpersonal relationships.
It could not be stressed enough how employees play a critical role in the business’s success. It is important that employees perform their job well, but it is not enough. They should also learn how to work with the rest of the team to meet the company’s demands and hit targets.
Team-buildings also help improve the company culture. They are composed of physical and outdoor activities designed to highlight the company’s core values. They also include sensitivity training and other workshops to help employees deal with their emotions. Team-buildings can help polish how employees can achieve work-life balance, which will make them even more productive.
5. Seminars and business conferences
Seminars and conferences form part of effective business management. These events provide targeted audiences with relevant information to help them carry out their tasks effectively. Seminars are often short, while business conferences occur for multiple sessions, divided per topic.
They may be spearheaded by one or more resource speakers, chosen according to their expertise and relevance in the topic. Participants for these business meetings remain in the same place at the same time. The select location is either slated within the office, in a hotel or an overseas site, depending on the symposium type or purpose. Seminars and conferences are more for learning than mere entertainment but they are also made fun of as an additional element to ensure those who are tasked to join enjoy the time as well.
6. Executive retreats
Business development is a holistic process. It is not always about the money side. At times, you may award employees several days of vacation as a reward for their hard work. This is a time to allow them to recoup and regroup, giving them a better grasp of your business objectives. An executive retreat is one of the biggest expenses per person, considering you will cover for everything — from transportation to lodging to catering to activities. Retreats are often tied up with organizational planning, skills development, training, and team-building. But for the most part, it is a whole lot of fun.
7. Charity events
Hosting a fundraising activity or any form of a charity event is a certified image booster for any brand. It allows the company much exposure to enhance public presence while letting the people know that it is not just about making money. It is also a great way to boost the employees’ morale, allowing them to do something for the social good. The charity event is usually funded through the company’s network and is often publicized to serve its other purpose: to build the brand’s image.
Company events are great for developing interpersonal relationships among employees. They also help promote creativity, boost morale, and improve the company culture. Keeping the employees happy, engaged, and empowered also makes them less likely to leave and more likely to be productive.