Do you still personally visit a newly-opened physical store just to check out their unique products? Searching for a business on foot is so yesterday. Don’t you think that it is best to search the internet first before going the distance to simply see what a new shop is offering?
Today, all you need to do is browse through the internet and check out their websites to know more about what they offer—ever heard of digital marketing? Many people wonder about the magic digital marketing can do for businesses. It is how these businesses thrive in this ever-evolving and ever-growing digital era.
How do these businesses do it? It’s simple: employ the services of a digital marketing agency!
Imagine having a team of creative talents and strategic masterminds dedicated to propelling your brand to new heights in the vast digital landscape. But what do these marketing agencies offer?
Aside from saving you time, money, and effort visiting the physical store, it can actually help make a name for your business—not to mention boost revenue.
Whether you’re a seasoned entrepreneur or just starting your business adventure, this guide is your go-to resource for understanding the nine outstanding services digital marketing agencies bring.
1. Crafting Your Strategy
When you go on a trip, do you go for an impromptu come-what-may kind of travel or one that is carefully planned? Well, while some spontaneous travels pan out, most planned trips make a lot of difference.
For one, you don’t have to worry about your budget—which is very important—because it is already part of your plan.
Second, you don’t have to fear getting lost along the way, which is equally essential, especially when travelling with kids. And lastly, you don’t have to bring unnecessary things and bring only what you need—no overloading or underloading of baggage.
In the same light, it helps to sit down with a team to plan an epic strategy for a business. That’s precisely what digital marketers do in the strategy development phase.
Of course, they will first have a chat with you to learn more about what your business can offer. This includes getting to know your business goals and who you’re trying to reach. It’s like plotting out the most incredible stops on your journey to success!
2. Building a Stellar Website
When the strategic plan is in place, your dedicated team of marketers will create your online website. It’s like the physical storefront of your business online.
So, say you go to the mall, and whether you’re there for a stroll or shopping, you get attracted by shops that have fantastic facades, right?
So when you’re looking for a shop or store on the internet, you also get attracted to those that have eye-catching websites. It doesn’t have to be colourful, but at least it should reflect your branding.
Your website is your online home, and marketing agencies want it to be the most incredible spot on the internet. Web wizards create sites that look amazing and work like a dream. Think user-friendly, mobile-ready, and so optimised that search engines can’t help but fall in love with it.
3. Getting Friendly with Google: SEO Magic
Being in the business is a constant and ever-challenging competition. It’s like joining a 100-m dash or a car race—your aim is to be on top. Well, why else would you complete if you don’t aim to succeed, right?
And it’s the same when putting up a business; you build it to stand out among your competitors and to gain profit—make the most of it. But of course, to achieve that, you have to continually improve your website, just like when you regularly practice and train to be on top of the race.
This is where the power of SEO (Search Engine Optimisation) comes into play. If you want your business to be the first thing people see when they search online, marketers optimise your website so Google can appreciate it.
We sprinkle a bit of magic to boost your website’s ranking, making it pop up on Google’s front page. More visibility means more high-fives from potential customers!
4. Social Media Sorcery
Are you one of the millions of netizens who love browsing through your FB or IG feeds—now there are reels and shorts that you also love to scroll over.
I’m sure you do not just browse through posts or like photos sometimes, you also find exciting ads for your favourite ice cream or perhaps your usual sportswear brand.
Many of these social media accounts are personalised and created to reflect your brand—most of the time, the design is similar to that of your website to show consistency.
Picture this: Your business rocking the social media scene. We create and manage your social media profiles, share content that’s so good it’ll make your competitors jealous, and run ads that grab attention.
It’s like throwing the coolest party, and everyone’s invited—especially your future customers!
5. Sending Love Letters: Email Marketing
Have you ever tried writing your grade school crush a love letter? Just so that person knows you like him/her? Or perhaps you’ve received an email that made you smile?
Sometimes, you write several times just to convince the person why you like him/her and why they should like you back.
It may sound cheesy or so old-fashioned, but that’s the beauty of writing letters or emails, the genuineness of which can touch one’s heart and soul.
And admit it, it feels good to receive such heartfelt letters or emails. It makes you want to reply back and eventually end up closing the deal.
In the same light, email marketing has the same goal—to make you want to engage and, of course, make a sale. Digital marketing agencies have teams that craft personalised and engaging emails that your reader will love.
It’s like sending love letters to your customers, keeping them in the loop and excited about what you have to offer. And the reasons they keep coming back for more.
6. The Power of Words: Content Marketing
Do you notice how superheroes in movies have a tagline? Like “With Great Power Comes Great Responsibility.” — Spider-Man or “I’m The Best There Is At What I Do.” — Wolverine. These are concocted words by writers that made an impact on moviegoers.
For some, these taglines have become words of wisdom that they live by. That is why what you put on your website can also impact your brand and business—it can either make you go forward or move sideways. As they say, words have the power to captivate.
In digital marketing, content is king, which is also why marketers make your content stand out.
Blog posts, articles, videos—you name it! They create stuff that your audience can’t resist, building a connection that goes beyond clicks and turns into meaningful relationships. So, as a superhero comes to save the day, content comes to save your website.
7. Digital Marketing Support: Like Having a Personal Coach
If you’re fond of the gym, you probably have a personal trainer to help you keep up with your routines. They provide a day-to-day session with a program lineup to ensure that your end goals are achieved.
And most importantly, they make sure that your routines are necessary and within your limits. While having a trainer may not be necessary for some, it helps to have a professional guide you through your fitness adventure.
Trainers have the knowledge, skills and years of experience to train health enthusiasts to achieve their ultimate wellness dream—to be fit and healthy.
Similarly, don’t you wish you had a digital marketing coach? You know, someone who can tell you the DOs and DON’Ts in your online marketing.
Although there are businesses that leave everything to their marketers, it helps to know at least how things work so you understand why the results are a success or why there are changes to be made.
Some agencies offer in-house support, providing training so you can take charge of your digital marketing game. It’s like having a personal trainer for your online success journey!
8. Insights and Secrets: Research that Matters
Before you start a business, you have most likely researched and made a feasibility study, right?
Like what works, what products or services you should provide, who your competitors and customers are, where you are establishing your business, and so much more. It is not an overnight process, you must have researched and surveyed people, businesses and places.
This information can help you create a layout that will work for your business. You can say that researching is a secret ingredient to a successful business—it is something you can look back on in case you need to make changes and improvements.
Imagine having a treasure map for your business success. Digital marketing agencies dig deep, using tools and data to understand your industry and audience better.
They hand you a personalised treasure map (they call it an Insight Pack), helping you make informed decisions that lead to goldmine results.
9. Analytics: Your Online Report Card
When you were in school, do you remember getting gold stars for every correct recitation or a good deed you made? Or perhaps a medal after winning a swimming competition or a trophy after a decathlon?
Do you picture how proud you made your parents with every achievement you had in school? Looking back, I know that you were also proud of yourself for attaining such immeasurable victories. They are proof of your hard work and determination to make it big in your school.
Similarly, when you are hailed as the top employee of the month at work, I’m sure it also makes you particularly proud of yourself and promise be better in the following month. And, of course, using your scorecard can help you pinpoint which area to improve and which you should at least maintain.
Analytics is like your online report card—it shows your achievements and subjects to improve on.
Marketers use data to track your campaigns’ performance, providing detailed insights. It’s like having a superhero sidekick, helping you make smart decisions and be the hero of your digital story.
Do these digital marketing agency services make sense? Well, to see is to believe, so they say. The best thing for you to do is to test it out.
Why not hire a professional digital marketer in Perth and see how they can help you explore the possibilities of online marketing?
Just like when you want to use a product, the first thing you should do is to buy testers or the smallest amount of the product to test how it goes—will it work or fail?
Say you heard a lot of good reviews about a skin care product you were dying to use from the moment you saw its advertisement on YouTube.
The thing is, your skin is very sensitive. So what do you do? Test it out. Purchase the smallest size of the product and use it for a couple of days to a week and see how your skin will react to the product.
If it works without any weird reaction to your skin, then continue using it; if not, move on to the next product.
Just as products are not the same, digital marketing agencies are also not the same. Some are good, but only a few are highly regarded. When choosing a Perth marketer, ask questions about their services and what they can do for you and your business.
So, whether you’re revamping your website, embracing the magic of SEO, or sending out emails that feel like love letters to your customers, these services are the keys to unlocking your brand’s full potential.
As you navigate the digital landscape armed with this newfound knowledge, remember that the journey is as exciting as the destination—here’s to your continued success in the ever-evolving world of digital marketing!