We all know how important digital marketing and web design are. Or at least we hear about it on a daily basis. With the rise of modern technologies it seems like everything around us went online. There are only a few things that still need to be done in person, while everything else can be done in a matter of seconds, with just a few clicks. No matter what you’re trying to find online, it’s been proven that you can find it in under 5-minutes.
However, the problem arises when you’re exposed to thousands of search results and you need to pick only one. What’s most likely going to happen in this situation? Have you ever thought about it? According to research, you will most likely pick one of the first couple of search results that appear on the first page of your search.
Does this mean that you, or anyone on this planet is simply lazy or has a short attention span? No. It simply means that digital marketing, web design and search engine optimization are some of the most important things every business needs to think about. It’s not enough to just exist online. You have to work on your virtual presence. With such a big shift from offline to online, we got some amazing benefits. First of all, geographical boundaries are more than erased – they don’t exist anymore.
all the continents and all the parts (or at least almost all the parts of the world) are connected now. Worldwide shipping is available and more importantly: brands, businesses and companies no matter if they’re small or big, have tremendously bigger exposure to a global marketplace rather than a local one.
This has helped many businesses grow and this also encouraged many people to start their own small businesses, since it seems like there are many more opportunities for everyone who wants to start a business. At the same time, as we’ve previously mentioned, all the benefits usually come with a few downsides. One of the biggest downsides of the current online marketplace is the fact that it’s very saturated.
What does this mean in reality? It means that there are thousands or even millions of brands, companies and businesses who operate online. In this sea full of competitors, you need to fight for your spot. According to paularoloye.com, to be able to stand out, or at least respond to all the modern challenges there are 2 things you should focus on. The first one is digital marketing.
Why is digital marketing so important nowadays, especially for small businesses? The answer is simple. When you’re first starting a business you need all the help in the world. First of all, you need customers or clients. This brings us to the second thing and that is web design.
In order to attract customers and make them stay, you need to have a fantastic web design that is not only aesthetically pleasing but it’s also functional, user-friendly, optimized to both phones and computers, fast, and finally: you need to have good customer service. This clearly shows you that digital marketing and web design are intertwined and are equally important.
That being said, not only do you need to attract your customers, you need to first appear in their search engine. After they’ve signed up and become your customers, you need to make sure that they stay engaged and that they are active, meaning they continue purchasing your products or services and that they are staying loyal to your brand.
Simplified: digital marketing is exactly what helps you build and maintain ongoing relationships with your customers or clients. This is usually done by using several tools such as showing your current and future customers (as well as the past ones) how others are satisfied with your product or service – through testimonials; reaching out after a while, doing follow-up campaigns or engaging with them on social media etc.
But for small businesses that are completely new, one of the biggest challenges is to actually get to the point where their products are being bought. Not only that, reaching out to people who are the perfect match also seems like a big challenge at first. This is why it’s good to know that digital marketing is all about different types of analysis and identifying the needs of customers, as well as targeting your own group of customers.
For this, there are plenty of tools such as Google Analytics or others similar to this one. What they do is analyze people’s behavior online and finally, allow you to reach out to them giving them what they actually need. As a result, you should see your first conversions or simply put: sign ups and purchases.
Finally, by making sure your digital marketing strategies are on point, you’re investing in the future of your brand and also, you’re making sure you’re going to achieve your business goals. It’s not only more effective than any other type of marketing but it’s also cost effective.
Of course, a big part of your visual presence is web design. If a good SEO strategy, good targeting analysis, and other marketing fundamentals are there to help your future customers find you, there has to be something that will make them stay. The first thing they’ll be able to see and the first thing they’ll find out about you and your brand is your website. Along with your visual and virtual identity in general.
This is why you need to put all of your efforts into making sure that you have a responsive design, engaging design that’s at the same time both professional, informal and approachable. Everything that’s on your website should be aesthetically pleasing, easy to understand, and at the same time meticulous from a technical aspect.
You should send strong, consistent messages and have a clear call to action, so that the first impression your future or current customers get is a positive one. Therefore, everything that you’ve chosen which includes colours in your website, fonts and letters, images or videos – will affect your sales and your engagement. This is also the case with landing pages that should help you convert your leads into customers.
At last, your website should send a clear message to your customer: that he’s important to you and that he is special. Your web design should be a mixture of everything your future customers would want to see. And by doing a thorough analysis (as with previously mentioned) you’ll be able to find out exactly what.
This is why web design and digital marketing in general are essential for your small business. They will not only help you start off right, but they’ll also help your business thrive!