If you have an ambition to run a profitable retail business, it is essential to manage a vast amount of various information. It is a very time-consuming task, whether you would like to define the best selling product/service for your official Shopify store or get your ad/logistics optimized, you need to refer to several data sources for making the best decisions for your business. Power BI Shopify integration is one of the best available solutions. Check out why below.
Do you know that Shopify Power BI provides efficient tools for professional analyzes of the most recent activities in your store, such as customers’ behavior, transactions, etc. This smart solution helps a store owner in making the data meaningful and improve selling performance on the market. Use the solution to see all the needed e-Commerce results and determine your retail business outcomes.
Here’s what we’ll cover in this blog post:
- How E-Commerce Analytics Can Boost Shopify Sales
- Power BI Shopify Analytics: Perform In-Depth Analysis of Your Shopify Data
- How to Set Up a Power BI Shopify Integration
- Conclusion
How E-Commerce Analytics Can Boost Shopify Sales
Today’s customers have too many choices, and before deciding to purchase a certain product or service, they usually make thorough research: check all available suppliers, read reviews, compare prices, delivery terms, and other options. To stay competitive online, you need to understand customers’ behaviour and keep up with their rising expectations. The only way to do this effectively is to analyze your e-Commerce data.
Here are some examples of how it can drive more sales to your Shopify store. You can simply collect information about consumers’ likes and dislikes and use this knowledge for rearrangement of product development process, and by defining best and worst selling products it is far easier to optimize product and service portfolio. Deeper analysis will make it possible to predict the needs of each individual client, make relevant product recommendations to customers, better engage users, and improve cross-selling and upselling strategies. Understanding your e-Commerce data will also help effectively manage your inventory and maximize return on ad spends by finding out which campaigns, offers, and channels produce the best results.
If you are looking for the best way to export Shopify data to CSV / Excel, try our Exportier – Data Export app.
Power BI Shopify Analytics: Perform In-Depth Analysis of Your Shopify Data
Shopify itself provides useful tools to analyze your store’s recent activity, transactions and visitors behavior. However, to make the raw data meaningful and finally to improve performance, you need to see e-Commerce results in context with other operations, and determine the overall company outcomes. Therefore, profound businesses opt for Power BI.
Power BI is a business intelligence solution developed by Microsoft which helps businesses to integrate and thoroughly analyze all available data and turn it into actionable insights. It is free and easy to use and provides powerful data shaping, modelling, and visualization tools. Having all of your e-Commerce details on a single interface allows your team members to effectively track activity and evaluate company-wide results.
How to Set Up a Power BI Shopify Integration
If you need to do to connect Shopify to Power BI and use it as a data source, you need a proper Power BI Shopify integration tool.
Here we’ll show you how you can connect Shopify to Power BI with the help of Power BI Connector for Shopify app from Alpha Serve.
Install the Power BI Connector for Shopify
Power BI Shopify
To set up the Power BI Shopify integration using Power BI Connector you need to install it to your store first.
This app can be installed from Shopify App Store page (as you see it on the image above). You just need to click Add app button. You will be redirected automatically to the Confirmation page.
Read the details provided there and select Install app. If installation is successful, you will be able to start creating the data sources.
Create a Data Source and Prepare Data for Export
In the Power BI Connector App, select New Data Source to create your first data set for export.
Power BI Shopify Integration
Enter a new data source name and description in the corresponding fields.
Select the preferred option in Schedule automatic data update field, and set up a start time.
Сheck the boxes next to the fields you’d like to export data from. Use the tabs on the left to easily navigate between all fields and tables available for export.
Use filters to narrow the data selection, for example: select products with price less than …USD, orders created at certain date or apply tags … etc).
You will be able to edit this information any time. Finally, click Save to apply changes.
Power BI Shopify Integration
After that, you’ll be redirected to the Data sources tab. If you need to prepare data for export now, select the corresponding action in the Actions menu.
The progress will be displayed in the Status column. In most cases, this will take only several minutes, however, if there is a lot of data to be processed, some more time may be required.
Power BI Shopify Connector
When the preparation status is Ready, this means that the data you’ve selected is ready for export.
Click Copy link to proceed with Shopify Power BI integration. Thus, you’ll copy a data source URL generated by the application.
Integrate Shopify and Power BI
Import Shopify Data to Microsoft Power BI
In Microsoft Power BI Desktop click File → Get Data → OData feed.
Connect Shopify to Power BI
Shopify data integration with PowerBI
Click Connect and wait for the data to appear. Select the tables you need and click Load. That’s all.
Shopify and Power BI Integration
Now you can start building graphs and dashboards, as well as prepare reports for your business analytics. For this simply choose the visualization type and select the data you want to use.
Conclusion
As you can see, it is not that hard to generate more purchases for your store by simply exploring and analyzing your e-Commerce data. The only thing you need for this is the right tool. Power BI Connector allows you to link your Shopify account to Microsoft Power BI, stream the data and create needed dashboards and interactive reports in minutes. In turn, this will help the team to keep a hand on inventory, clients, orders and prices. By constantly tracking indicators you will be able to improve operations, build a loyal client base, and increase your profit.
