Importance of IP Address Data For Marketing and E-Commerce

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For brick-and-mortar establishments, contacting customers means sending them flyers or coupons to get them to participate in ongoing sales or marketing events via snail mail. That was all in the past, though, as sending and receiving emails as opposed to snail mail is way faster. It happens in mere seconds, not at least a day.

But communicating with potential or current customers is only the first step in successful marketing and sales. Widening your user base is the next since no company just wants to break even. All businesses need to grow in order to survive and thrive, especially given today’s stiff competition.

One way to do that is by engaging users better to convince them to patronize your brand. For that, you’re going to know where your customers, both current and potential, are. Instead of going house-to-house, though, as you would have probably done in the past, you’ll need their digital addresses, in this particular case, their IP addresses.

You’ll need the help of a bulk IP address lookup tool like the one you can readily use from https://ip-geolocation.whoisxmlapi.com/bulk-gui. What could you do with IP address data? How can it improve your marketing and e-commerce strategies?

Target the Right People

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Determining who among your website’s frequent visitors are window shopping and who are out to actually purchase goods is critical if you want to maximize your marketing resources.

That’s doable by taking note of actual buyers’ IP addresses, subjecting them to a bulk IP lookup, and storing them in a database that’s meant for sending special offers. By showing frequent buyers you care, they’ll love your brand more.

You can go one step further and try expanding your user base by grouping customers by area. You can try arranging events for them, asking them to bring friends along. In a way, they can act as brand ambassadors, turning their friends into your customers, too.

Make Site Visitors Feel at Home

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People are drawn to content they can relate to. But website owners have no way of doing that if they don’t know who their visitors are. Noting down the IP addresses of site visitors from your network logs then querying them on a bulk IP lookup tool to locate their origins can help here.

You can segment them by language and content preferences. You can choose the top 5 countries most of them come from, for instance, and localize your site content for their specific use. If visitors from France love reading your blog, you can prioritize translating posts into French for your French site.

That way, they won’t have to use Google Translate anymore. Or if most of your buyers come from Japan, make it easier for them to purchase goods by using Yen for product prices and Japanese for descriptions. They’ll no longer need a currency converter at least, making life easier for them.

Know Your Customers Better

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It pays to know as much as you can about your clients, down to the kind of device they use to browse for goods they’d like to buy. A bulk IP lookup tool can help with that.

Some bulk IP lookup tools provide users’ device type, apart from their geographic locations. Given that information, you can optimize your website to make their browsing experience as good as it can be.

If most of your visitors are mobile device users, for example, and your website is not optimized for smartphone viewing, then you may want to prioritize making it so. That should give your viewers a better experience and maybe encourage them more to patronize your offerings.

The bulk IP lookup benefits featured above are only three of many more. Bulk IP lookup results are also useful for marketers and e-commerce site owners that want to employ geotargeting and localized SEO and omnichannel strategies.

Get the Most Out of Pay-per-Click Advertising

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In pay-per-click (PPC) advertising, you pay every time a user clicks your ad. The more clicks your ad gets, the more expensive it would be. What if most people who click the ad are not in your target market or within your serviceable area? That would be a waste of ad budget.

Determining the location of your target audience through bulk IP lookups would help make PPC advertising more targeted and cost-effective. Instead of showing the ad to a wide range of audiences, you can choose to show it only to people within a specific geographic area. You may also exclude particular locations, especially those that are out of your company’s service area.

Google, Facebook, and other PPC advertising platforms have made this more accessible through their geotargeting features. On Facebook, for example, you can create different audiences according to location and age.

Improve Local Search Engine Optimization Results

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Does it still make sense to strategize for local search engine optimization (SEO) if you have multiple locations? Apparently, it does. About 97% of users search the Internet for local businesses. Searches, such as “shirt suppliers near me” and “personalized gifts near me,” mean that people are thinking about purchasing a specific product. And most of these “near me” searches could result in a purchase.

As such, e-commerce businesses need to appear among local search results, at least in places they can deliver to. The first step is to gather the IP geolocation data of your existing customers and target markets. 

You can then include the locations in the targeted keyword phrase. So aside from “personalized gifts” as a keyword phrase, you can also target “jacksonville personalized gifts” so people in Jacksonville, Florida can see your e-commerce site. The same is true for other identified locations.

The bulk IP lookup benefits featured above are only five of many more. Bulk IP lookup results are also useful for marketers and e-commerce site owners that want to employ geotargeting and omnichannel strategies.

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