A logo for my business? Doesn’t seem very important! Well, when you are considering all the factors that circle off into building a brand or a company, then one for your future fame does not seem like a priority. Your mind could be whispering to you, “Hey, you don’t need a logo, just focus on other parts of your business”. Let me tell you, having a logo is the most integral part of any business- only if you want to launch a successful brand.
Yes, you offer high-quality products, excellent customer service and positive referrals, but without a logo, you do not have an identity- your brand will be just BLANK! Having or using a fashion ones maker helps you to grab attention, make a strong impression in the market, differentiates you from your competitors, and lastly, a logo helps your audience to remember you- all the time!
Check mybrandnewlogo.com and make your fashion logo. Not just it, we have mentioned more such reasons that would speak off the benefits of a logo for your fashion business. Take a look.
6 Reasons why the logo is essential for your fashion business
It isn’t just a design; it’s your brand recognition that can get you global. Sure, you might think, now that your business is all established, so you won’t need a logo for your brand. Well, if you feel so, let me ask you, you are all grown up, healthy, fit, intelligent and perfect- why do you need a name anymore?
Trust me, a communication, informative and appealing logo can do wonders for your business.
1. A Logo grabs attention, just smoothly!
What’s the first thing you notice when you see a product or when you avail of a service? The appearance of the product, or if it’s a service, you will look for a brand image/picture, don’t you? McDonald’s is just burgers and fries with a coke- but the huge-fancy “M” is enough to make that burger and fries yummier. And that’s called global recognition, which one would get you.
Attention from the consumers is spanning short already! Companies hardly have a couple of seconds to get their audience attention; what do you do? Display your logo- that’s it! If it’s attractive enough- that customer is yours!
2. A logo is your brand identity
What is branding, anyway? Branding is less like advertising and more of story-telling. Successful branding will tell stories that will influence the customer’s emotions in real life. A logo is a narrative and a foundation that will speak up for your brand in the long run.
So, it doesn’t matter if you have a small company started in a garage or a top organisation that people already love and trust- You Need A Logo! It’s font, colour, tones, shape, size- everything must be considered to set a stage for your story and your emotions to represent your fashion business.
3. It’s an invitation to new customers
People are genuinely drawn towards colours and design that are attractive unless you are running a business in a monochromatic world. Your logo should be a complete package of your business’s qualities; it must be exceptional, outstanding and extraordinary. Your logo design must pique the viewers’ interest and curiosity- it should be a smooth provoke and a prompt. The single design (logo) must communicate and describe your fashion products to your audience- with just a design or an image.
4. Differentiates you from your competitors
Symbols and designs represent a particular company, or its brand, or even the industry. For instance, there are tons of pizza shops and restaurants, and they all serve the same variety, yet they have branded their business on a different level. A pretty and communicative logo differentiates your value from your competitors.
The only thing you need to keep in mind while designing a logo is ensuring that it is completely different from your competitors. Remember that your logo should tell a story or give an idea about your brand to your audience. It should speak to your audience while distinguishing your brand from others.
5. A perfect marketing Tool
Did you know 35% of the whole marketing can be done by a Logo itself? You can place your logo on all of your products, packaging, website, and even on the social media pages- this would work as the most efficient marketing tool. Remember? Visuals and images can grab the attention of people more than words?
Yes! With a logo and some creative marketing ways, you can consistently repeat your brand and the message into your customer’s mind. Make sure you also create a brand message that can be associated with it when you market. A tag line under your brand logo can significantly impact your audience, eventually making them your customers.
6. To keep up with your audience expectations
Trust us, your logo is the first thing your audience will look at, and that’s what they expect from a brand. As I said earlier, they are the key that will lead your business to success and brand image. Whether it’s a banner you are placing, or the flyers, or your website, ensure that all your marketing materials have got your brand logo put on them, mainly in the centre.
Having no logo can make the customers not trust your brand. Most often, brands think that they do not require a logo; just the quality service and cost-effective price tags are enough to impress the customers- but that’s where the brands go wrong and end up having no much reputation amongst the competitors.
Never compromise with a logo design when you are just starting out a business. Many small businesses believe that they do not need it at an early stage, and logos are for big brands. NO. They are a clear and the most impactful marketing tool if you use it right! The reasons mentioned above are a few of the benefits of having a logo for your brand.