If you think you have the perfect SEO strategy while ignoring the importance of web design, you probably will only accomplish some of the planned goals.
We are sorry to be this direct at the beginning of this article, but the truth must be said before you dive deeper into your strategy without taking the essential part in mind.
Why site’s design is important?
It’s crucial for the user experience. When a person comes to your page, it must appear attractive enough for them to stay. No matter how much you dislike it, people will judge your website and overall credibility according to the homepage or landing page appearance. And they will need only a few seconds to visibly scan the page and decide whether it’s worth staying there or not.
So, what can you do?
First, you need to understand why the site’s design is important and then research the options you have to improve it. Website appearance matters and you have a once-in-a-lifetime opportunity to find a local agency to collaborate with. Let’s say your business is based in Austin.
Can you imagine how great an Austin agency will complete the task for you because they know and understand local perks and preferences? You can easily check if we are right at https://www.alphavictorcharlie.com/website-design/austin/.
Still, you have a lot of work to complete, so maybe we can list a few reasons why to look for some of the best web design companies around to fix your site for you:
1. You Appear More Professional
When visitors like your appearance, they find you more professional. But what does it mean when it comes to web design elements?
They first see if you have an appealing logo and brand colors. Then, people like readable fonts and typography, easy navigation, and accessible categories. Your images and creative elements must match the text and, of course, the color scheme.
Other important design elements are category and subcategory organization and predictive navigation. If you have these essential elements, you are doing a great job.
2. It’s Great for Your Search Engine Optimization
Many business owners still need to understand the relationship between excellent web design and higher SEO ranking. When your website is well-designed, the search engine’s crawler can easily scan the content and update the ranking data.
Great site design is also essential for your online visibility. When your design is messy, the crawlers struggle to detect the ranking signals and spend resources trying to get out of the loops you created.
Additionally, when you have a nice and clear design and intuitive site structure, you can quickly implement all the on-page optimizations you need for your content to rank well on search engines. Many agencies worldwide offer local SEO and web design services, so you can get most of your business.
Let’s take the same example with Austin-based companies. When you collaborate with web design companies Austin, you are getting a completely authentic experience, from appearing in relevant search results to a great user experience. So, don’t think twice, and don’t change your mind. Your site’s design affects the ranking, so you have to improve it immediately.
3. Easily Converting Leads
One of the most challenging parts of running a business is converting leads. You work on brand awareness, you’ve created a recognizable online identity, and you have many visitors, but somehow, they don’t convert to buyers.
You have to check on the design and user experience aspects over and over again. What’s the reason they give up on you? Is your registration form not understandable for them? Or you need more convincing skills to let them register.
Or maybe it’s just the poor navigation and appearance. Many businesses think they did a great job when someone ends up in their sales funnel, but if the visitor leaves the website, there is nothing you can do to bring them back.
Even though it’s all about marketing and copywriting, you will be surprised at how important factor the design is. So, keep the good site design until the bottom of the page because leads deserve it.
4. You Get a Recognizable Brand Identity
It’s not enough to have an interesting name and a visually well-designed logo. You have to work on your overall brand identity, including the website design.
Include brand elements, like colors, typography, and even the company’s voice.
This is also known as brand personality, so it’s essential to build it from scratch and maintain it properly. This way, your business may survive even the most struggling times. When people recognize you, they will surely come back, staying loyal to you and your brand.
As a result, you create exceptional consistency, which is crucial for your brand to survive any struggle and get more recognizable.
5. You Can Easily Stand Out Among the Competitors
Competition is always there, and you can’t fight against them. What you can do is analyze their websites and performance and turn that into your advantage.
Many business owners need to pay more attention to their competitors, thinking it’s not worth monitoring their websites and overall performance. But you can learn a lot from them, especially if they took over some of your Google rankings recently or provide a better user experience to their customers.
No matter how cruel it sounds, some of your competitors will still perform better than you in some aspects. But, instead of hating them, you can easily learn from their experience. We don’t say you need to copy their web design elements, but you can implement something you think will give you a competitive edge and help you gain more sales.
As you see, your website design is directly related to SEO rankings, brand identity, consistency, reliability, and reputability. Potential customers and clients love when you appreciate their intention to visit your site and become your loyal users.
The least you can do is always provide a smooth ride while they navigate through your categories. Of course, try to make it visually pleasing for them because they are the ones to recommend you to other potential customers. What you get in reward is a constant online presence, increased revenue, and a large amount of traffic that easily converts.